№ 00Young Digital · Stockholm Eleven panels · one of them a game

Most people who can run the company cannot build the thing. The gap between those two is where I work.

So this site is three things at once: my consultancy, my CV, and where I think about AI out loud (which is cheaper than being wrong at work).

I have run agentic companies and hopefully I know a thing or two about the operating model, the guardrails, the people and the code. And what's important is that it needs to not just be a vision, but something that runs on a normal rainy Tuesday.

So… I present to you eleven panels. One about me. One you can play. The rest about… agentic stuff. Read them in any order.

If you want to meet, call. That is the whole funnel.

The offering What I do, and what it costs Five shapes · one rate · every price published

Call me · 073 765 13 80 samuel@young.nu

Scroll sideways with a trackpad, swipe down on a phone. The cookie in the corner is the only cookie this site has.

№ 01CV · free, in full Stockholm · 20 years in

The unusual combination

A senior leader with full profit-and-loss experience who fully understands agentic technology. Most people are one or the other, and the gap between what AI can do and what organisations actually do sits exactly in the middle.

Read about Sam

Read the issue → LinkedIn profile ↗ CV, one page · PDF

№ 02Company sold · article live 6 people · many agents · 4 stores

Gaston, dogs, cats and a great many agents

ICA's pet retail concept for dogs and cats, built AI-first from the first day rather than retrofitted. The goal: ten people, a hundred agents, one billion SEK.

The org chart was the easy part. What it cost was the plateau in month four, when everyone was busy and cheerful and the curve had quietly stopped climbing. Principle 04 is what I wrote afterwards, because I had assumed the bridge would build itself and then watched several months prove that it does not.

Read the issue →

№ 03Free, in full Seven parts · two without a limit

The seven principles

Read all seven →

Tap a bar Each bar is one principle. Five of them hold a limit and two do not, which the article says out loud.

№ 04Live · rewritten nightly Ten drafted, two kept

Ten drafted, two kept

Every morning an agent reads the retail and AI news, writes ten observations and picks two. It emails me all ten before I am up and I overrule it when it is wrong. You pick your two before you see which pair survived, and the eight that were cut are struck through with the reason. What gets cut tells you more than what is kept.

Pick your two →

№ 05Interactive · turn the dial Eight questions · 4 min

Are you as fluent as your CIO?

Eight questions a chief executive officer should answer from memory, without a dashboard and without asking the person who would know. In an earlier job I would have managed about half of them. Today I can answer seven, and the one I cannot is what a single AI-handled customer contact costs me.

Take the test →

№ 06Interactive · drag it 1 human · 100 agents

One human, one hundred agents

You cannot be told what an AI-first organisation feels like, so here is a working model you can play with.

Article in development

Agents

100 agents · one table, still Drag the slider. Hold shift for one agent at a time.

№ 07Live · a letter every week always on at binaryandthread.com

Binary & Thread, and the weekly letter

My own apparel shop, run by agents. Every week I write an article about the things that inspired the motifs on the clothes.

The shop ↗ The field guide ↗

№ 08Free, in full · 47 entries 47 entries · 22 letters

A to Ö

One alphabetical register of everything built, run, measured and refused, in a single list with no categories. Tap a word: , , . There is no sorting, on purpose.

Open the register →

№ 09Updated when it happens 6 turned down

Refused

What I say no to tells you more about me than any case study, and no marketing department could write it. Uncover a line and the reason turns up beside it.

The reason

Uncover a line to read why.

№ 10Live · read all about it €250 / hour

What I charge

Two hundred and fifty euros an hour, and that is the entire price list. No packages, no retainers, no day rate that quietly assumes ten hours. Here is the arithmetic in full, what the hours include, and the three kinds of work I will not quote for at any price. A consultant who hides the number is negotiating. I would rather price.

See the rates →

№ 11Play it · free, in the browser About fifteen minutes

The programme

A game I built, and the only thing on this site you can lose at. You run an AI transformation programme inside a company you do not own: four numbers, thirty-six weeks, and only zero kills you. You will probably lose, and somebody good at this survives about half the time.

Watch a run, then take one →